Just in Case: Uniting Canine Professionals to Normalise Positive Dog Muzzle Training
A collaborative, welfare led campaign supporting safer handling, reduced stigma, and better outcomes for dogs and their guardians who care for them.
Complete the Form to recieve your Free Educational Resources!
Our Campaign is an Industry Wide Educational Initiative designed to
✔ Promote positive, preventative muzzle training for every dog✔ Reduce stigma and misunderstanding around muzzle use
✔ Support professionals with clear, ethical, force free guidance
✔ Provide guardians with accessible, evidence based education
The campaign brings together veterinary professionals, trainers, groomers, rescues, breeders, and umbrella organisations to deliver a consistent, trusted message at scale.
Supporting your Clients with Confidence
As a canine professional, you influence how owners understand muzzle training for dogs and when it should be used.
This training helps you educate clients confidently, reduce stigma around muzzle use, and improve welfare outcomes through positive reinforcement approaches..
Sign up below for your Free Educational Resources!
Access expert-led muzzle training resources designed to help you confidently introduce dog muzzle training to your clients and improve canine welfare and safety.
All professionals who sign up worldwide will receive digital assets including:
You’ll receive a guidance document to help you understand our campaign and confidently introduce muzzle training to your clients, along with a client booklet you can share or print, covering the benefits of muzzle training, how to choose the right muzzle, and more.
You’ll also have access to digital posters for your practice, salon, or venue, a variety of social media posts and carousels to share with your followers, and a 12-minute educational video demonstrating the muzzle training process for client education.
Free printed muzzle training resources are currently only available in the UK and Europe.
QUICK SIGNUP
Why Muzzle Training Matters
Muzzles are often introduced too late in a dog’s life, when they are already stressed, fearful, or reactive, which can make the experience more difficult for both the dog and the professional. With the right training, dog muzzles become a calm, safe, and normal part of life.
🐕🦺 For Dogs
• Reduced stress during handling and procedures
• Increased confidence and predictability
• Improved welfare in unfamiliar or high pressure situations
🩺 For Professionals
• Safer handling environments
• Reduced bite risk and injury
• Clear, ethical framework to communicate with clients
🏠 For Guardians
• Empowerment rather than fear
• Practical, proactive preparation
• Normalisation of a misunderstood accessory
We are proud to have backing from leading
voices across multiple fields:
Training & Behaviour: APDT UK, PACT, Dog Trainer James & Kids Around Dogs
Veterinary: Cat the Vet, & Canine Arthritis Management
Grooming: Holistic Grooming Academy
Rescue: Hope Rescue
Breeding: Pupstarts Breeders
The Muzzle Movement is dedicated to
Improving canine welfare through ethical muzzle education, positive training, and public awareness.
We work alongside professionals worldwide to ensure muzzle training is understood as a life skill, not a label.