Dog being fitted with a muzzle at the vet

Collie wearing a khaki Rex muzzle outdoors

Dog wearing an orange muzzle on public transport

Two dogs wearing khaki muzzles with magenta strapping

Dog wearing a black Harry 2.0 muzzle in the woods

Just in Case: Uniting Canine Professionals to Normalise Positive Dog Muzzle Training

A collaborative, welfare led campaign supporting safer handling, reduced stigma, and better outcomes for dogs and their guardians who care for them.

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Our Campaign is an Industry Wide Educational Initiative designed to

Promote positive, preventative muzzle training for every dog
Reduce stigma and misunderstanding around muzzle use
Support professionals with clear, ethical, force free guidance
Provide guardians with accessible, evidence based education

The campaign brings together veterinary professionals, trainers, groomers, rescues, breeders, and umbrella organisations to deliver a consistent, trusted message at scale.

Supporting your Clients with Confidence

As a canine professional, you influence how owners understand muzzle training for dogs and when it should be used.

This training helps you educate clients confidently, reduce stigma around muzzle use, and improve welfare outcomes through positive reinforcement approaches.

Sign up below for your Free Educational Resources!

Access expert-led muzzle training resources designed to help you confidently introduce dog muzzle training to your clients and improve canine welfare and safety.

New Free Educational Resources promotional graphic

All professionals who sign up worldwide will receive digital assets including:

You'll receive a guidance document to help you understand our campaign and confidently introduce muzzle training to your clients, along with a client booklet you can share or print, covering the benefits of muzzle training, how to choose the right muzzle, and more.

You'll also have access to digital posters for your practice, salon, or venue, a variety of social media posts and carousels to share with your followers, and a 12-minute educational video demonstrating the muzzle training process for client education.

Free printed muzzle training resources are currently only available in the UK. Digital resources are available worldwide.

Why Muzzle Training Matters

Muzzles are often introduced too late in a dog's life, when they are already stressed, fearful, or reactive, which can make the experience more difficult for both the dog and the professional. With the right training, dog muzzles become a calm, safe, and normal part of life.

Dog wearing a muzzle in a pool with a canine professional assisting

🐕‍🦺 For Dogs

Reduced stress during handling and procedures
Increased confidence and predictability
Improved welfare in unfamiliar or high pressure situations

Dog wearing a muzzle during a grooming session

🩺 For Professionals

Safer handling environments
Reduced bite risk and injury
Clear, ethical framework to communicate with clients

Guardian with a muzzled dog in a training session

🏠 For Guardians

Empowerment rather than fear
Practical, proactive preparation
Normalisation of a misunderstood accessory

APDT UK

PACT

Dog Trainer James

Kids Around Dogs

Cat the Vet

Canine Arthritis Mgmt

Holistic Grooming Academy

Hope Rescue

We are proud to have backing from leading voices across multiple fields:

Training & Behaviour: APDT UK, PACT, Dog Trainer James & Kids Around Dogs

Veterinary: Cat the Vet, & Canine Arthritis Management

Grooming: Holistic Grooming Academy

Rescue: Hope Rescue

Breeding: Pupstarts Breeders

What Professionals Are Saying

We're proud to have such a strong network of professionals championing proactive, welfare-led muzzle training. Below is a selection of feedback from trainers, vets, and rescue professionals who are already using the campaign resources and seeing the impact firsthand. 🙂

Jess, Kenilworth Vets

(Veterinary)

"We're displaying posters, sharing leaflets, and using the campaign content in clinic.

The resources have had a very positive impact on my knowledge and confidence, I absolutely love this idea. I think every dog should be muzzle trained!

Once we overcome the stigma, the impact for dogs will be huge."

Morgan Mayyas, Canine Behaviour & Welfare

(Training & Behaviour)

"The resources have really helped reduce stigma with my clients, I've seen people go from avoiding the topic to being genuinely interested in muzzle training.

I use them to discuss muzzle training as a preventative for emergencies, behaviour changes, and confidence building.

They've also made conversations easier and more efficient, I'd definitely recommend other professionals sign up."

Alex, Dig Dog Training

(Training & Behaviour)

"I've been sharing the resources alongside my own muzzle training materials and plan to print them for clients. They've been especially valuable when discussing muzzle training as a preventative, particularly during emergencies like the recent bushfires here in Australia.

The campaign promotes a proactive approach and helps reduce stigma. The resources are slick, clear, and easy to use."

Kate Fitzsimons, NSPCA Dog Training

(Rescue)

"I think the Just in Case campaign can have a hugely positive impact on dog welfare. It's so important owners see muzzles as a positive, not a sign a dog is 'bad' or 'aggressive'. If more dogs are comfortable wearing a muzzle, it reduces stress in real-life situations and keeps everyone safe.

We've included the printed resources in our adoption packs for reactive dogs and restricted breeds, and used the training video with staff and adopters. The materials have made conversations easier, and adopters have told us they feel supported."

Chloe, Abbey Veterinary Group

(Veterinary)

"We're displaying posters and booklets in reception, sharing the training video with colleagues, and handing out leaflets to clients.

At a recent open day, I spoke with an owner about their dog being nervous around new people, and it was a great opportunity to explain the value of positive muzzle training. They really understood how it could reduce stress if ever needed.

The resources have increased my confidence discussing muzzles, and I'd absolutely recommend the campaign to other professionals."

FAQ

Dog swimming while wearing a muzzle, Just in Case promotional graphic

What is the Just in Case campaign?

The Just in Case campaign is an educational initiative designed to normalise positive, proactive muzzle training as a life skill for every dog, improving safety, welfare, and understanding across the industry.

How much does it cost?

Nothing — the campaign resources are completely free.

Who is this for?

This campaign is for any professional working with dogs, including:

• Veterinary teams
• Trainers and behaviourists
• Groomers
• Rescue and rehoming organisations
• Breeders
• Pet industry professionals

If you work with dogs or speak to their guardians, this is for you.

What do I get when I sign up and how much does it cost?

You'll receive free educational resources to help you:

• Confidently talk about muzzle training
• Support clients with clear, positive guidance
• Reduce stigma and misunderstanding

This includes client-facing materials, social content, and practical guidance you can start using straight away.

Do I need to be an expert in muzzle training?

Not at all.

The resources are designed to support you, regardless of your current experience. They are clear, accessible, and aligned with force-free, welfare-first approaches, and include a muzzle training video to share with your clients/adopters.

What are the benefits of introducing muzzle training proactively?

Introducing muzzle training as a "just in case" skill helps ensure that if a dog ever needs to wear one, it can be done calmly and without added stress.

For professionals, this means:
• Safer handling in unexpected situations
• Reduced risk of injury to yourself and others
• Less stressful appointments or sessions
• Better outcomes for the dog

Professional handling a muzzled dog confidently

How does this benefit me in my day-to-day work?

Having dogs already familiar with a muzzle can make a real difference in practice.

It can help you:
• Handle dogs more safely when they're in pain, stressed, or frightened
• Carry out procedures or treatments more efficiently
• Reduce pressure in high-risk situations
• Feel more confident and supported in your role
• Ultimately, create a safer, lower-stress environment for everyone involved

Dog comfortable and confident wearing a muzzle

What impact is this campaign aiming to have?

We're working to create a future where:

• Muzzle training is normalised, not stigmatised
• Dogs are prepared and comfortable, not introduced in crisis
• Professionals feel confident and supported having these conversations

Why should I encourage clients to do this before it's needed?

Because when a muzzle is introduced in a moment of crisis, it can add fear, resistance, and risk.

When introduced proactively:
• Dogs are more relaxed and accepting
• Clients feel prepared rather than overwhelmed
• You can focus on the situation at hand, not managing distress
• It turns a potentially difficult moment into something manageable and safer

Poster wall mockup of muzzle training resources

Can I use these resources in my own business?

Yes, the resources are designed to be used directly with your clients and audience.

Is there any obligation to use these resources?

No, there's no obligation.

You can use the resources in whatever way works best for you.

The Muzzle Movement is dedicated to

Improving canine welfare through ethical muzzle education, positive training, and public awareness. We work alongside professionals worldwide to ensure muzzle training is understood as a life skill, not a label.

We are committed to

The promotion of force-free training methods.

Working with professional affiliates who align with our ethics and values.

Not allowing our products to be stocked alongside aversive training tools (prong collars, shock collars, gron collars, air cans etc) in the UK.

Supporting force-free rescue centres and veterinary practices

Supporting force-free rescue centres & veterinary practices.

Only using and sharing ethical training methods.

Aiming to normalise the use of appropriately-fit muzzle imagery in all media.

Our Muzzle Training Courses. A foundation for collaboration

To support this campaign and the wider goal of normalising positive muzzle training, we've developed a muzzle training course designed as a compassionate, welfare-led starting point for anyone introducing muzzle use, whether you're a guardian, trainer, vet, groomer, or animal professional.

This course uses force-free, step-by-step methods to help dogs feel calm, confident and comfortable in their muzzle, just like other everyday skills such as lead walking or crate training. It's the foundation we hope will complement the Just in Case initiative and help us build a united voice in education and conversation around muzzle training.

We'd love to see this resource shared and used as part of the wider conversation, helping teams, organisations and communities approach muzzle training in a positive, informed and humane way.