Just in Case: Uniting Canine Professionals to Normalise Positive Dog Muzzle Training
A collaborative, welfare led campaign supporting safer handling, reduced stigma, and better outcomes for dogs and their guardians who care for them.
Complete the Form to recieve your Free Educational Resources!
Our Campaign is an Industry Wide Educational Initiative designed to
✔ Promote positive, preventative muzzle training for every dog✔ Reduce stigma and misunderstanding around muzzle use
✔ Support professionals with clear, ethical, force free guidance
✔ Provide guardians with accessible, evidence based education
The campaign brings together veterinary professionals, trainers, groomers, rescues, breeders, and umbrella organisations to deliver a consistent, trusted message at scale.
Supporting your Clients with Confidence
As a canine professional, you influence how owners understand muzzle training for dogs and when it should be used.
This training helps you educate clients confidently, reduce stigma around muzzle use, and improve welfare outcomes through positive reinforcement approaches..
Sign up below for your Free Educational Resources!
Access expert-led muzzle training resources designed to help you confidently introduce dog muzzle training to your clients and improve canine welfare and safety.
All professionals who sign up worldwide will receive digital assets including:
You’ll receive a guidance document to help you understand our campaign and confidently introduce muzzle training to your clients, along with a client booklet you can share or print, covering the benefits of muzzle training, how to choose the right muzzle, and more.
You’ll also have access to digital posters for your practice, salon, or venue, a variety of social media posts and carousels to share with your followers, and a 12-minute educational video demonstrating the muzzle training process for client education.
Free printed muzzle training resources are currently only available in the UK. Digital resources are available worldwide.
QUICK SIGNUP
Why Muzzle Training Matters
Muzzles are often introduced too late in a dog’s life, when they are already stressed, fearful, or reactive, which can make the experience more difficult for both the dog and the professional. With the right training, dog muzzles become a calm, safe, and normal part of life.
🐕🦺 For Dogs
• Reduced stress during handling and procedures
• Increased confidence and predictability
• Improved welfare in unfamiliar or high pressure situations
🩺 For Professionals
• Safer handling environments
• Reduced bite risk and injury
• Clear, ethical framework to communicate with clients
🏠 For Guardians
• Empowerment rather than fear
• Practical, proactive preparation
• Normalisation of a misunderstood accessory
We are proud to have backing from leading
voices across multiple fields:
Training & Behaviour: APDT UK, PACT, Dog Trainer James & Kids Around Dogs
Veterinary: Cat the Vet, & Canine Arthritis Management
Grooming: Holistic Grooming Academy
Rescue: Hope Rescue
Breeding: Pupstarts Breeders
What Professionals Are Saying
We’re proud to have such a strong network of professionals championing proactive, welfare-led muzzle training.
Below is a selection of feedback from trainers, vets, and rescue professionals who are already using the campaign resources and seeing the impact firsthand. 🙂
Jess, Kenilworth Vets
(Veterinary)
“We’re displaying posters, sharing leaflets, and using the campaign content in clinic.
The resources have had a very positive impact on my knowledge and confidence, I absolutely love this idea. I think every dog should be muzzle trained!
Once we overcome the stigma, the impact for dogs will be huge.”
Morgan Mayyas, Canine Behaviour & Welfare
(Training & Behaviour)
“The resources have really helped reduce stigma with my clients, I’ve seen people go from avoiding the topic to being genuinely interested in muzzle training.
I use them to discuss muzzle training as a preventative for emergencies, behaviour changes, and confidence building.
They’ve also made conversations easier and more efficient, I’d definitely recommend other professionals sign up.”
Alex, Dig Dog Training
(Training & Behaviour)
“I’ve been sharing the resources alongside my own muzzle training materials and plan to print them for clients. They’ve been especially valuable when discussing muzzle training as a preventative, particularly during emergencies like the recent bushfires here in Australia.
The campaign promotes a proactive approach and helps reduce stigma. The resources are slick, clear, and easy to use.”
Kate Fitzsimons, NSPCA Dog Training
(Rescue)
“I think the Just in Case campaign can have a hugely positive impact on dog welfare. It’s so important owners see muzzles as a positive, not a sign a dog is ‘bad’ or ‘aggressive’. If more dogs are comfortable wearing a muzzle, it reduces stress in real-life situations and keeps everyone safe.
We’ve included the printed resources in our adoption packs for reactive dogs and restricted breeds, and used the training video with staff and adopters. The materials have made conversations easier, and adopters have told us they feel supported.”
Chloe, Abbey Veterinary Group
(Veterinary)
“We’re displaying posters and booklets in reception, sharing the training video with colleagues, and handing out leaflets to clients.
At a recent open day, I spoke with an owner about their dog being nervous around new people, and it was a great opportunity to explain the value of positive muzzle training. They really understood how it could reduce stress if ever needed.
The resources have increased my confidence discussing muzzles, and I’d absolutely recommend the campaign to other professionals.”
FAQ
What is the Just in Case campaign?
The Just in Case campaign is an educational initiative designed to normalise positive, proactive muzzle training as a life skill for every dog,
improving safety, welfare, and understanding across the industry.
How much does it cost?
Nothing - the campaign resources are completely free.
Who is this for?
This campaign is for any professional working with dogs, including:
• Veterinary teams
• Trainers and behaviourists
• Groomers
• Rescue and rehoming organisations
• Breeders
• Pet industry professionals
If you work with dogs or speak to their guardians, this is for you.
What do I get when I sign up and how much does it cost?
You’ll receive free educational resources to help you:
• Confidently talk about muzzle training
• Support clients with clear, positive guidance
• Reduce stigma and misunderstanding
This includes client-facing materials, social content, and practical guidance you can start using straight away.
Do I need to be an expert in muzzle training?
Not at all.
The resources are designed to support you, regardless of your current experience.
The resources are clear, accessible, and aligned with force-free, welfare-first approaches, and includes a muzzle training video to share with your clients/adopters.
What are the benefits of introducing muzzle training proactively?
Introducing muzzle training as a “just in case” skill helps ensure that if a dog ever needs to wear one, it can be done calmly and without added stress.
For professionals, this means:
• Safer handling in unexpected situations
• Reduced risk of injury to yourself and others
• Less stressful appointments or sessions
• Better outcomes for the dog
How does this benefit me in my day-to-day work?
Having dogs already familiar with a muzzle can make a real difference in practice.
It can help you:
• Handle dogs more safely when they’re in pain, stressed, or frightened
• Carry out procedures or treatments more efficiently
• Reduce pressure in high-risk situations
• Feel more confident and supported in your role
• Ultimately, it creates a safer, lower-stress environment for everyone involved.
What impact is this campaign aiming to have?
We’re working to create a future where:
• Muzzle training is normalised, not stigmatised
• Dogs are prepared and comfortable, not introduced in crisis
• Professionals feel confident and supported having these conversations
Why should I encourage clients to do this before it’s needed?
Because when a muzzle is introduced in a moment of crisis, it can add fear, resistance, and risk.
When introduced proactively:
• Dogs are more relaxed and accepting
• Clients feel prepared rather than overwhelmed
• You can focus on the situation at hand, not managing distress
• It turns a potentially difficult moment into something manageable and safer.
Can I use these resources in my own business?
Yes, the resources are designed to be used directly with your clients and audience.
No, there’s no obligation.
You can use the resources in whatever way works best for you.
The Muzzle Movement is dedicated to
Improving canine welfare through ethical muzzle education, positive training, and public awareness.
We work alongside professionals worldwide to ensure muzzle training is understood as a life skill, not a label.