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Our Journey so far
We cannot believe the rollercoaster that The Muzzle Movement has been on and we are so proud of EVERYTHING we have achieved so far
November 2019
Tolly is the reason The Muzzle Movement exists, my love for him and my frustration with peoples response to his muzzle lead me to quit my senior position in the UKs largest rescue.. and spend all of my time advocating for muzzled dogs and their guardians. Wild right!
So what makes this pointer cross so special?
I adopted Tolly from my place of work at the time - Dogs Trust, he was 7 years old and his life up to the day he came home with me included being exposed to domestic abuse. As a consequence, he would use aggressive behaviour when approached by unfamiliar people. Particularly men, in black jackets to be precise!
Tolly also would use aggressive behaviour when approached by unfamiliar dogs, despite living happily with my other two pre-existing dogs. As you can imagine, this made him somewhat of a liability when out of the house! He had also bitten a member of the public.
For the first time in my life, I was on the receiving end of the muzzle stigma! And my eyes were wide open!
I realised that in order to change the public perception of muzzled dogs, I would need to create a muzzle that didn't just look nice but it met the needs of the dogs wearing them.
I knew the arguments against muzzles now, 'they're cruel' 'you wouldn't tape a childs mouth shut' and those people weren't always wrong! We do have a responsibility to make sure that the muzzles our dogs are wearing, are ethical. That dogs can pant comfortably, drink easily and be reinforced freely! But are there actually muzzles out there that can both appear to be less scary AND be comfortable and ethical?
Well.. the answer was not really! So, me and Tolly set off on a mission!
First stop, Change the publics perception of muzzled dogs. Easy right? READ MORE
September 2021
Following her own experience, Clara sets up The Muzzle Movement Instagram page, to be a safe space for muzzled dog guardians, to share information, advice and muzzle advocacy. @the.muzzle.movement
October 2021
The followers of The Muzzle Movement show interest in being able to buy something similar so the idea of creating a new muzzle properly develops!
Clara also designs some advocacy apparel and stickers.
November 2021
The first Muzzle Movement prototypes are unveiled on Instagram and earn an excited and positive reception!
December 2021
The plan to launch The Muzzle Movement muzzles and accessories via Kickstarter begins. There is a long journey of planning and preparing ahead!
January 2022
The Muzzle Movement Biothane Accessories are revealed, including collars, leads, long lines, safety straps and grab handles.
14th April 2022
The Kickstarter launches for sizes Sunny, Tolly & Neli.
15thApril 2022
Tragically, Tolly has to be put to sleep the day after the Kickstarter launch, due to an inoperable tumour in his spine. Clara is understandably devastated but resolves to continue this journey and make The Muzzle Movement Tolly’s legacy.
14th May 2022
The Kickstarter ends, having raised an incredible £46,101. 1008 muzzles are sold, with 117 customers choosing to add matching gear plus 246 stickers sold!
June 2022
Clara has poured her heart and soul into The Muzzle Movement, balancing her full-time job while making an incredible 1,008 muzzles and fulfilling the Kickstarter orders—all from the humble beginnings of her spare room. Partner George was by her side every step of the way, lending his hands and energy to ensure every order was crafted and shipped with care.
Together, Clara and George worked tirelessly, often clocking 70–80 hours a week to meet the overwhelming demand. The sheer volume of orders that came flooding in was both exhilarating and humbling, showing just how much the community believed in their mission.
This dedication, passion, and relentless drive is what turned their vision into a reality, ensuring that every muzzle made it into the hands of dog guardians around the world. It’s a testament to the belief that with hard work, commitment, and a little teamwork, even the biggest challenges can be overcome.
July 2022
Pre-orders, outside of Kickstarter, open to the general public. Annie joins part time helping to write a muzzle training guide and doing customer support.
January 2023
In the first 6 months of pre-orders 429 muzzles are ordered! A standard hole punch arrives meaning that straps are no longer punched a single hole at a time!
Size Rex launches as pre-order.
April 2023
Bex joins the team helping to build muzzles and answer customer queries. Clara quits her job and becomes The Muzzle Movement CEO full time!
We finally outgrow the spare room and move to our own unit!
Size Taz & Size Harry is in the early stages of design as Clara recognised there was no muzzle off-the-shelf which is suitable for bull breeds.
August 2023
Our beautiful new website launches and our order process streamlines! Size Taz & Harry launches for pre-order.
Becky joins part time helping with customer service and muzzle making
September 2023
Bex becomes the first full time employee! Size Rex arrives and all of the pre-orders are hand assembled and shipped. We launch our first ever Limited Edition Halloween Collection with UV printed Biothane.
Our brand new Affiliates scheme launches for force-free professionals.
Ashley signed up to our affiliate scheme in September 2023. In her first 6 months of being an affiliate, Ashley has referred a whopping 89 orders & has earned almost £800 store credit in commission!
October 2023
We launch our Canine Professional Bundles, with each of our sizes and additional nosebands. These are aimed at trainers, rescues, vets etc.
November 2023
After the success of our Halloween collection, we released a Limited Ed Christmas Collection.
Rowan joins the team part time helping to build muzzles.
We had a fantastic time at the
Our brand-new stand with updated POS materials was a hit, and our photo booth provided a fun way for attendees to capture memories of the day.
Overall, the event was a great success, filled with support, engagement, and a shared love for our muzzled dogs.
December 2023
We travel to Banbury to attend a muzzle fitting day organised by Sophie White, Veterinary Behaviourist.
At the end of the month, size Harry arrives and we manage to ship an incredible 777 orders shipped, as well as receiving 910 orders. Size Mitzy continues to be developed.
December was a whirlwind of dedication and determination for Clara, George, and the entire team at The Muzzle Movement. It was a month defined by incredible milestones and non-stop hard work. As the month unfolded, we were thrilled to welcome the arrival of Size Harry, a long-anticipated addition to our muzzle range. This was a pivotal moment for us, and it sparked an overwhelming response from our community.
By the end of December, we had achieved something truly remarkable: an incredible 777 orders shipped! Alongside this, we received a staggering 910 new orders—an amazing show of support and trust from our customers. These numbers reflect not just the demand but the belief in our mission to provide dogs with muzzles that prioritize comfort and safety.
In the midst of this, Size Mitzy continued its development journey, with improvements and refinements being made to ensure it meets the high standards we strive for in every product.
The XL Bully ban also brought urgency and responsibility, as many dog guardians looked to us for reliable solutions. We worked around the clock—literally all hours of the day and night—to ensure we could meet the surge in demand and get muzzles out to those who needed them most.
December wasn't just about meeting orders; it was about stepping up for our community during a critical time. Every package shipped and every muzzle crafted carried with it our dedication to dogs and their guardians, making it a month we’ll never forget.
January 2024
Annie quits her own business and joins the team full time as Community Education and Engagement Officer. Size Taz is in full production.
February 2024
Clara’s partner George leaves his career as a Chef and joins the team full time! Rowan leaves her own business and takes up her role full time too!
March 2024
The Muzzle Movement team attend our FIRST EVER event and we jump in the deep end with – CRUFTS! We have the most incredible week and reach hundreds of guardians!
We are so proud to be the first EVER stand dedicated to muzzle positivity in Crufts history!
April 2024
We move to our larger unit and Meg J joins the team full time as a Customisation Officer.
We feature some muzzle articles in Dogs Today magazine for the next four months and we have our first professional photoshoot with some amazing dogs and guardians.
May 2024
We attend the Association of Dogs and Cats Homes Conference, as well as our first DogFest at Ragley Hall.
Clara works on designing our new scavenger guards. (Patent-Pending)
We launch a new muzzle fitters map on our website, showing force-free professionals who have our range of muzzles and offer fittings for the public.
June 2024
We have a really busy couple of months with just a week between several events!
We attend BVA Live where Clara is invited to speak about muzzle use in Veterinary settings and we also exhibit at DogFest Tatton Park.
We launch our new padded nosebands.
July 2024
Our patent-pending scavenger guards launch for pre-order!
Bev joins our team as Marketing Executive!
August 2024
Another busy events months sees up visiting Wales to attend the Hope Rescue Open Day before we head off up to Scotland to do a tour of some SSPCA centres!
Here we are able to discuss muzzling and muzzle fit with the staff, as well as fit 34 individual dogs for their own muzzles! Before heading home, we drive across to the North East Dog Festival where Clara presents a talk on muzzled dogs.
We also launch some gorgeous new Biothane colours.
September 2024
Our last DogFest of the year is at Knebworth House. We launch our 2nd Halloween collection and we take delivery of the most exciting machine EVER!
Our custom designed, automated strap cutting machine was hand built for us and our needs!
We join the UK Dog Behaviour and Training Charter as a supporting company, as well as becoming Corporate Ambassadors of Pet Professional Guild.
October 2024
Robyn joins our team full time to work on customer service and customisation.
Clara attends the PetQuip awards and wins not one, but two prestigious awards!
Clara wins Rising Star and The Muzzle Movement wins the Most Promising New Business Awards.
We have an exciting visitor in Dr Scott, the Rescue Vet, to the unit to learn all about muzzles, what we do and how muzzles help in rescue.
We have a special day to test our top-secret size Galaxy prototypes – a design we have been working on for months to get it just right and to fill a huge gap in the market. We also sponsor and attend the Pet Professional Guild Summit.
November 2024
We hold a special fitting day for Staffy types to try on our new size Pippa/Patrick prototypes.
We sponsor and attend the Animal Behaviour Kent ‘When Dogs Bite Conference’ and our 2nd Christmas collection launches.
Clara attends the Pet Industry Federation and wins the New Business of the Year Award.
December 2024
We ship our 2nd batch of Mitzy pre-orders and launch a selection of colours of size Mitzy as in stock on the website This is the largest ‘off-the-shelf’ muzzle available to purchase in the world!
We attended the Unsung Heroes 2024 & Philippa Robinson Dog Welfare Award at the Houses of Parliament. It’s humbling to be recognised alongside so many dedicated individuals who strive every day to make a positive impact on dogs lives.
As for the evening itself, it was filled with incredible speakers. Many congratulations to Dr Dan O’Neil, who was awarded the Philippa Robinson Dog Welfare Award for his outstanding work in this sector. It was a truly amazing event, brilliantly hosted by Dr Marc Abraham OBE.
We are chuffed to announce our new corporate partnership with The Pet Professional Guild (PPG).
By joining forces with the PPG, whose ethics and professional standards so closely mirror our own, we’re strengthening our dedication to championing positive, cruelty free practices within the dog industry.
In the past year, we’ve:
🐾 Fitted over 100 XL Bullies in person, ensuring the perfect fit.
🐾 Shipped thousands of muzzles across the UK and worldwide, helping countless dogs live more comfortably.
🐾 Worked with guardians facing tight deadlines to get their dogs muzzle ready in time for the ban.
One unexpected positive? The bright, colourful designs of our muzzles have helped shift public perception. Muzzled dogs aren’t scary… they’re loved, cared for, and have guardians willing to fight for them.
Every single dog we’ve met this year has been sweet and loving, breaking the stereotypes perpetuated by the media. Guardians have gone to incredible lengths… travelling miles, navigating judgement, and doing whatever it takes to ensure their dogs are happy and safe.
To all the guardians out there: You are not alone, and we’ll continue to support you every step of the way.
ALL OF THAT in such a short frame of time!
We cannot believe the rollercoaster that The Muzzle Movement has been on and we are so proud of EVERYTHING we have achieved so far…but we are just getting started! We have big plans for 2025 including:
- Fulfilling all Mitzy pre-orders and fully stocking all colours on the website!
- Attending our second Crufts in March, plus several more events
- Finalising the designs and launching sizes Galaxy, Mia, Pippa, Patrick & Jimmy!
- Releasing a comprehensive online muzzle training course
- Launching our hugely anticipated wholesale option plus rescue discounts!
